“ Our research shows that low-literacy consumers process market information and approach purchasing decisions differently than other groups of shoppers.
— Emerging Lessons - WSJ.com While this WSJ article is written for multinational companies, the goal, “understanding the needs of poorer consumers” includes many useful concepts for conveying information to patients with low healthcare literacy. For example, “One of the key observations we made is that low-literacy consumers have difficulty with abstract thinking. These individuals tend to group objects by visualizing concrete and practical situations they have experienced.” Many specifics included.
