“ The National Audit Office wants to print the cost of drugs on packets to discourage us feckless patients from wasting precious NHS resources by failing to take the medicines we have been prescribed.
— From To improve compliance, start with doctors - The Evolving Patient Like Joanne Shaw, who authored this post, I know of no evidence that indicates that patients who recognize the cost of their medicines will be more likely to take them. The notion somehow reminds me of the angry parent treating the family to a fancy meal at an expensive restaurant who tries to convince the recalcitrant offspring to eat their calamari by repeating, with increasing amplitude, the rhetorical query, “Do you know how much that costs?”
