Adherence: An educational and behavioral change focused game can be part of a ‘meaningful’ compliance and persistence-marketing program. Too often the current adherence RM programs are simply a few reminders that are either Web or direct mail interventions. A well-designed adherence health game could provide significantly more engagement to not only remind patients, but also teach them how to use and incorporate treatment into their daily regimen. And could furthermore, help them understand why on-going behavior changes and adherence are needed to maximize success.
